Toce said adolescents who consume excessive amounts of caffeine can experience irritability, hyperactivity, concerning appetite suppression, and bad sleep hygiene. One-third of children ages 12 to 17 in the United States regularly consume energy drinks, according to the National Institutes of Health. “With anything that’s targeting underage kids, there needs to be heightened regulation because their body is still developing, their brain is still developing, and we don’t know what high volume therapeutic exposure to caffeine is going to do to children in the future,” Toce said. Michael Toce, associate pediatrics physician in the division of emergency medicine and medical toxicology at Boston Children’s Hospital. That type of direct marketing of energy drinks to teens should be limited, said Dr.
She said she had never tried Red Bull until a marketeer dropped one off at her college dorm room during her freshman year when she was 18. “They’ve definitely been able to make their presence be top of mind for many students,” Knezevic said.
Mia Knezevic, a rising sophomore at Boston University, said that Red Bull student marketeers are often distributing drinks in the university food courts and study areas on Marathon Monday in April, the marketeers placed cases of Red Bull around freshmen dorms. Related : The FDA is being asked to look into Logan Paul’s energy drink, which has the caffeine of 6 Coke cans
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